Re/Discovery is a unique ideation consulting partnership. We bring together experienced consumer researchers and product developers to help you identify, optimize, and validate breakthrough new product ideas, leveraging technology leads or competencies your company may already have.
The Re/Discovery process starts with a quick, low cost, technology audit that paints a clear picture of your untapped potential. Our focus is on identifying under-exploited technology potential for your Company, looking at patented, patentable, or emerging technologies that are not part of your active development portfolio. The audit includes a series of ideation sessions with your R&D group to share ideas and new/emerging technologies. Re/Discovery then undertakes a systematic value creation model, enabling you to bring new ideas to fruition even if your in-house resources are limited.
The Re/Discovery group will lead a multi-discipline ideation session to create a broad range of breakthrough new products that leverage the identified technology platforms, resulting in 35-50 new product concepts emerging as lead candidates for further development and optimization via consumer research.