Nancy is an expert in consumer understanding, strategic positioning and idea generation. She has pioneered new research techniques to uncover new, deep consumer insights and behavior discontinuity, leading to successful competitive product positioning. Prior to co-founding SpencerHall, Nancy was Group Vice President, Account Director/New Products, at Northlich Stolley LaWarre, agency of record for Procter & Gamble's idea generation and new product strategic development, where she helped create several major new brands for P&G.
Jon is a patented inventor with a proven track record in creating innovative new concepts and powerful branding strategies. He has a real aptitude for discovering patterns and themes in consumer behaviors/attitudes, and using that as a basis for crafting breakthrough ideas. Jon is a sought after speaker, sharing inventive approaches for insight generation and creativity in a variety of marketing, research and university forums, as well as on national programs such as the CEO Show and The Advertising Show. Prior to co-founding SpencerHall in 1996, Jon spent 14 years in Brand Management at Procter & Gamble. His tenure included acquiring and re-launching Old Spice and introducing High Endurance Deodorant, as well as serving as Director of Beauty Care New Ventures where he created Olay Daily Facials.
Denise has true expertise in listening and connecting with consumers to uncover unique consumer needs and insights for developing innovative new product ideas, positioning and new technology. Prior to joining SpencerHall in 2004, Denise received her MBA from Duke and spent 13 years working in brand management and new product marketing/development for RJR Nabisco, S.C. Johnson & Sons, Inc., and The Coca-Cola Company.
Sue is an expert in consumer and technical/new product innovation. She has rich experience in uncovering deep consumer insights and creatively translating them into new product concept, brand positioning and technology breakthroughs that deliver global business success. Her extensive background has also made her a dynamic moderator, highly effective at probing to glean new insights or opportunities for strengthening brands. Prior to joining SpencerHall in 2002, Sue was an Associate Director of Global Research and Development at Procter & Gamble with extensive international experience in consumer understanding, strategic new business development and brand equity positioning. Some of Sue's product development breakthroughs include: Cover Girl 'Outlast'/ Max Factor 'Lipfinity' Lip Color and Pampers Customized Premium Diaper Line Up.
Lisa brings her passion for creativity to every project in the way she designs and facilitates sessions that enable clients to learn, create and innovate. Lisa’s work for clients such as Southwest Airlines, FedEx, Procter & Gamble, Clorox, Cintas, and Luxottica includes engaging deep dive research journeys, inspired ideation sessions, outcome driven high stakes meetings and customized training sessions on all of the above! Her facilitation background reveals itself in a conversational “interview style” that utilizes engaging and interactive activities that make respondents feel so safe and comfortable that their untold truths are naturally revealed through the stories they find themselves sharing.
Pam has over 16 years of large account sales and sales management experience, which includes building not only relationships with key clients but friendships. Pam's extensive business knowledge and market experience makes her very adept at understanding client needs, and developing creative solutions to meet those needs. Pam has a proven track record of excellence, working with companies such as Novell, Cisco Systems and Symbol Technologies. She has a fierce commitment to client satisfaction.
Cyndi has a strong base of experience in leveraging consumer insights to create new products. After earning an MBA from Cleveland State University, Cyndi spent 11 years in product development at Royal Appliance Mfg. Co. The majority of her career involved leading various cross-functional teams with a proven track record of identifying, developing and marketing innovative consumer products. She was also part of the team that helped develop and refine the new product introduction process at Royal. Cyndi's first hand experience in consumer understanding and extensive product development background makes her a highly effective moderator.
Angela has a powerful combination of strong analytical skills and broad based marketing expertise. Her interpretation of the new product process and market dynamics has translated into successful new product launches and effective marketing strategies. Angela brings a pragmatic approach to marketing with her innate ability to uncover the essence of consumer insights and behaviors, and translate that knowledge into actionable outcomes. Prior to joining SpencerHall, Angela developed her skills over 15 years of marketing experience with key brands such as Avon, L'Oréal, Garnier, Borden and Classico. Angela has a B.S. from Northwestern University and an M.B.A. from Kellogg School of Management.
Brian has 20 years of experience in the research industry. Prior to working with SpencerHall, he spent seven years at TNS Kantar. Brian joined TNS in the spring of 2004 and moved to the Brand and Communication division in 2006. As a vice president in the B&C group, he exclusively supported NeedScope™ emotional segmentation and positioning for large-scale strategic studies. Before joining TNS, Brian worked with both large and specialized marketing research suppliers. During his eight year tenure at Synovate, he supported major strategic studies for clients from diverse industries including beverages and cosmetics. In addition, Brian conducted both domestic and international research across many industries (CPG, retail banking, and insurance) and across a wide variety of content areas (pricing, customer satisfaction, and concept/product studies). Brian holds an MBA from Hofstra University and a Bachelor of Arts from the University of Kentucky.
Lisa is a Research Consultant specializing in questionnaire design and programming, helping ensure the most effective ways to dimensionalize consumer feedback on SpencerHall's Sounding Board sites. Lisa has over 10 years of system programming and analysis experience with companies such as Procter & Gamble and NCR.
Lara is a creative and strategic marketer, with a focus on consumer understanding, ideation and concept development. She is uniquely adept at integrating consumer insight, market data and intuition, leveraging these into winning new product concepts. As a moderator, Lara has a natural ability to connect with respondents, allowing her to uncover fresh new insights that form the basis for breakthrough ideas. Her experience spans a range of categories, including food/beverage, textile/fashion, financial services, health and personal care. Prior to joining SpencerHall in 2007, Lara led global color innovation and design on the Olay and Cover Girl brands at Procter & Gamble. Other experience includes brand marketing at Maybelline and Kellogg's. Lara has an MBA from Georgetown University.
Janine approaches qualitative research and innovation from the mindset of a true brand marketing professional. After receiving her MBA from Duke, Janine went into the advertising agency side of the business, working closely on new product innovation for Procter & Gamble, and helping launch products such as Swiffer, Femstat and Dryel. Janine has been a moderator with SpencerHall since 1999. Having worked in both the client and supply-side of organizations, Janine has expertise on "both sides of the glass". She brings expertise in strategy and concept development that she uses to provide her clients with more input and depth than just moderating focus groups. She has a unique ability to put a human face on the demographic data and help clients make informed choices. Janine's moderating experience spans a wide range of products, from health care to food to beauty care, targeting women, men and children of all ages.
As Operations Manager, Cynthia coordinates the estimating and scheduling of research projects to ensure that project timing and market location combine to provide exceptional results for our clients. Cynthia's previous professional experience includes 18 years in Advertising Print Production and 11 years with Deloitte, where she was responsible for scheduling Strategy and Operations consultants on client projects in order to meet revenue targets at a regional level.
As Research Manager, Heather oversees the execution of SpencerHall's qualitative research, ensuring that facilities deliver well-screened respondents, on time and budget. Heather's background includes 10+ years at Cintas Corporation, where she managed qualitative and quantitative study design and implementation, including the creation of online data collection.
Becky "gets to the heart of matter" by drawing upon a robust foundation of 10 years of client side experience matched with 15 years of facilitation expertise. Classically trained through her MBA and brand management roles at Nabisco and beyond, she has first-hand perspective about the challenges and demands that clients face. With a clear understanding of client needs, she brings her passion and creativity for customer learning to gain rich and robust insights. Through her interactive and engaging style, she is able to open up "real conversation" and dig for the deeper motivations behind things that illuminate new pathways and possibilities. Her experience spans a variety of industries from packaged goods, business to business, professional, pharmaceutical, medical, retail and service where she has helped clients gain deep customer understanding, create compelling concepts, craft unique brand positioning and crystallize ideas. And that’s just where it all begins...as she is able to support clients in mining these insights to determine the most salient and compelling "so-whats" for their business enabling them to move forward with success.
Tom has 20 years of marketing and research experience. His consulting experience includes developing qualitative and quantitative solutions for pharmaceutical and medical device (Merck, Bristol-Myers Squibb, Ethicon Endo-Surgery, BlueCross/BlueShield of Massachusetts), consumer-packaged goods (Procter & Gamble), B2B media (UBM, Reed Business Information [f.k.a. Cahners Publishing], and information technology (HP, Pitney Bowes) companies. Tom’s focal areas include: concept testing/NPD, segmentation, usage and attitude, brand awareness and equity and message development and testing. Before working with SpencerHall, Tom had a career with the leading MR firms including: WirthlinWorldwide (known for its focus on emotional and values research, acquired by Harris Interactive), TNS, MarketTools and GfK Custom Research.
Carole has proven experience in innovation and research projects across a wide range of industries, including consumer package goods, fashion, food & nutrition, technology, financial services, personal care and pharmaceuticals. She plays a key role in product ideation and innovation and has a real aptitude in uncovering the emotional insights that are most meaningful to strengthening brand connections. Carole also has extensive experience with business respondents in technology and financial services as well as youth targets ranging in age from age 8 to 18 in food and beverage and technology. Prior to joining SpencerHall in 2000, Carole was a senior executive involved in marketing and innovation with over 20 years of experience on the agency side.