SpencerHall

At SpencerHall Research Services we create dynamic situations and scenarios that encourage exploration into unfamiliar territory, uncovering new insights and triggers for consumer behavior.

Our researchers are all highly skilled brand and advertising veterans with 15-20+ years of marketing experience. We offer custom designed focus groups, in-depth interviews, NetForum online discussion groups, and a range of ethnographic studies that enable direct observation and participation in consumers' routines. Some of our proprietary methods include:

• Guided Imagery™

  This technique creates a mindset that allows consumers to clearly articulate emotions or experiences about a product/service or create the 'ideal' view of a category or product.

• Real-Time Panels™

  We create consumer panels that we track over time to better understand, in a real-world context, factors that influence consumer attitudes and practices.

• True Insights™

  This picture sorting technique uncovers tacit information—those beliefs, perceptions and behaviors that are inherent to a Brand but often unrecognized and unarticulated by the consumer, leading to a distinctive brand character or brand architecture.

• Guest of Honor™

  We introduce an appropriate "expert" into a group so consumers can ask key questions for which they are truly seeking answers, helping clients better understand consumers' 'burning' issues.

SpencerHall's work is turn-key for our clients, as we handle all research design, recruiting and facility management, moderating, debriefing, and writing research summaries with an emphasis on actionable learnings and implications.

Contact SpencerHall for details.