SpencerHall

We've developed a better way to conduct research among kids, harnessing their energies and talents to uncover true insights and breakthrough new ideas. The operative principle in our methods is Active Stimulation—kids respond best when given a range of visual, tactile and experiential stimuli to react to, and build upon.

The key is to remember that kids aren't simply "shorter adults." They don't possess the same skills as adults because their brains are still developing. They also don't have the vast number of experiences that adults have had in order to compare and contrast. Nor do they possess adult verbal fluency. On the flip side, kids love to use their imaginations, and have untapped creative potential. They can be very expressive, direct and honest. Moreover, because they have limited experiences, everything for them is a new and exciting adventure.

We use techniques and research methods uniquely suited to children's thought patterns that were developed in conjunction with child psychologists, school teachers, and toy marketers, and elicit a deeper level of insight from kids.

Our proprietary screening methods enable us to not only recruit to the specific behavioral and demographic parameters you want, but to also ensure an appropriate blend of thinking and learning styles.

Our moderators are seasoned kid experts with over 15 years of marketing experience, with an emphasis on kid targeted brands and products for kids of all ages. What's more, our moderators radiate positive energy and enthusiasm, and have a proven ability to really connect with kids and encourage their full, active participation in the research.