SpencerHall

Many products fail because they lack a key ingredient—true insight. They fail to discover consumers' core motivations and tacit beliefs. The result: they fall short of delivering a higher order benefit—that striking combination of an excellent functional benefit and a meaningful emotional bond.

Building from new insights uncovered by our proprietary research techniques, SpencerHall's Consulting Services help clients develop business building propositions, including Brand Positioning concepts, Brand Architecture, Opportunity Assessments, and Marketing Strategies.

Our work generates fresh insights, leading to relevant concepts and strategies that generate consumer action. We deliver holistic, executable ideas that reflect the realities of your business category and corporate competencies, each of which clearly:

• Describes the consumer basis for an idea

  (why it has a right to succeed)

• Establishes a compelling higher order benefit

  (why consumers connect to the idea)

• Simply conveys the technology basis for the idea

  (why consumers believe it)

• Establishes an emotional/contextual link to consumers

  (how they see themselves in your mirror)

SpencerHall's holistic approach also identifies important sensory and aesthetic cues, packaging/ergonomic considerations and pricing parameters, allowing consumers to see, feel and touch your new idea.