SpencerHall

At SpencerHall, we create dynamic situations and scenarios that encourage exploration into unfamiliar territory, uncovering new insights and triggers for consumer behavior.

We employ a variety of provocative, stimulating techniques that energize consumers (and clients) to think beyond current parameters.

Our research summaries are clear, concise, and capture the voice of the consumer, along with specific, actionable recommendations. They provide a clear strategic road map for our clients.

SpencerHall research services include:

• Qualitative and ethnographic techniques—These include custom-designed focus groups, in-depth interviews, in-home product testing, and a range of observational studies.
• Fast Track—A fast and cost-effective way to have your consumers “at the ready” to provide feedback
• Sounding Boards—Online forums that enable you to create deeper relationships with your consumers
• Value Sync—Proprietary method for defining a consumer brand connection model that captures the ultimate drivers of behavior and motivations
• Kids First—A better way to conduct research among kids, harnessing their energies and talents to uncover true insights and breakthrough new ideas.

Contact SpencerHall for details.