SpencerHall

Even with all the different research approaches available today, there's still the burning question of what's really driving consumers' motivations and behaviors.

SpencerHall's ValueSync reaches a level deeper than consumer insights, uncovering the values that drive consumers to make the choices they do. These values, beliefs, and motivations are relatively consistent, change slowly over time, and underpin everything we do, making them fundamental predictors of consumer preferences. Importantly, our proprietary research tool identifies where consumer values and Brand values meet and are in sync, to help clients create the strongest brand connection and consumer loyalty.

ValueSync delivers a consumer brand connection model that includes both qualitative and quantitative consumer inputs, to expose the ultimate drivers of behavior and motivations. ValueSync also provides a greater understanding of why and how consumers build a relationship with your brand by bringing to life a rich, compelling portrait of the target consumer. ValueSync helps build your Brand on a number of important levels:

• Brand Loyalty

  Analysis of what values are core to the target consumer and how the brand delivers on these to enhance brand loyalty.

• Brand Architecture

  Development of Brand Architecture model and/or recommended enhancements to existing brand identity models.

• Brand Positioning

  Identification of weaknesses and opportunities for strengthening the bond with consumers.

• Consumer Portrait

  Brings the target consumer to life with a rich visual and video portrait of what drives their core beliefs and behavior.

• Product Innovation

  Defines the core values that are important and relevant to the target consumer to be used as the basis of new product innovation.