SpencerHall

Our approach utilizes inventive research techniques to uncover the real roots of consumer behavior. This deeper insight is then leveraged to create product concepts and positionings that drive consumer action.

Our specific services include:

Consumer Research

• Qualitative And Ethnographic Techniques -- Designed to uncover and dimensionalize consumer insights.
• Fast Track -- A great online tool for getting reactions from your target consumers to a variety of learning needs, where timing and efficiency are important.
• Sounding Boards -- online discussion forums/communities capture the energy of your consumers to uncover new insights, provide feedback, and generate new ideas.
• ValueSync -- Brand Mapping that generates brand and marketing concepts grounded in motivating consumer insight
• KidsFirst -- A better way to conduct research among kids, harnessing their energies and talents to uncover true insights and breakthrough new ideas

Innovation

• Transforum -- Springboard beyond conventional thinking by leveraging the expertise of your team with creative iconoclasts in a dynamic online brainstorming forum
• Flashpoint -- A results-driven ideation and creativity process.
• Re/Discovery -- Bringing together consumer researchers and product developers to help you identify, optimize, and validate breakthrough new ideas, leveraging technology leads or competencies your company already has.

Insight Activation

• Creating brand and marketing concepts grounded in motivating consumer insight.

Our client experience spans food/nutrition, beverages, beauty care, personal care, financial services, pharmaceuticals, apparel, technology, appliances and business-to-business for a wide range of Fortune 500 companies.