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The Advertising Show
05.15.09
Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age
Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record in creating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter & Gamble's Director of New Ventures for the Beauty Care sector. In this capacity, Jon led the creation and development of new products, including creating entirely new product categories, as well as discontinuous products in existing categories.
Jon's concept development work established new records in pre-market testing, and his framework for consumer understanding was deployed worldwide. Jon's 14 years with P&G in Beauty Care Marketing included management of established businesses such as Sure and Secret deodorants and Old Spice.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
