Transforum is a dynamic, online brainstorming forum that springboards beyond conventional thinking. Our proprietary innovation software makes it easy and engaging to create and build ideas. This video is a brief overview of this process.
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SpencerHall led a multi-discipline Flashpoint innovation session to create a wide range of new promotional concepts. Coming out of the session, SpencerHall translated the lead ideas into consumer ready concepts which were optimized in follow up research conducted by SpencerHall. The first new promotion was launched in May 2012.
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SpencerHall’s Transforum Brain Trust now includes former senior P&G executives, and they share reactions to the transformative power of Transforum.
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AOL Small Business Tip of the Day by Managing Partner Jon Hall
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Using Improved Consumer Research Methods Like Crowdsourcing, Innovation Expert Jon Hall Shares Details On How to Develop Ground-Breaking New Products In the Digital Age.
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Jon Hall, Managing Partner of SpencerHall, discusses a revolutionary new innovation process, called Transforum, which streamlines the product development process, significantly decreasing time-to-market, while increasing the potential for blockbuster products.
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