One of the biggest inhibitors of innovative thinking is the institutional knowledge teams develop over time. This "conventional wisdom" makes it nearly impossible for teams to think outside the box they've built around themselves.
Transforum® springboards beyond conventional thinking by blending the expertise of your team with creative thought leaders in a dynamic online idea generation forum. You can harness the brainpower of our Brain Trust, with over two dozen thought leaders, including futurists, cultural anthropologists, engineers, consumer psychologists, trend spotters, inventors, and artists, all working on your behalf to create breakthrough new product ideas.
Participants brainstorm from anywhere in the world, logging on periodically over the 3 day session, to create, probe, and build on ideas. Over the course of the session, SpencerHall uploads additional expert presentations and creativity exercises to help stimulate divergent thinking.
Everyone sees and builds on each others' ideas to create real forward thinking momentum. Artists also contribute sketches to bring ideas to life, providing further stimulation to everyone. Hundreds of ideas, build outs and visuals will be generated, capitalizing on the energy and diverse perspectives that are participating.
The week following the session, SpencerHall synthesizes all the ideas, and team members rate their potential using our Appraise software to help determine the most promising ideas.
We then transform lead ideas into complete concepts, optimizing them via qualitative research, and then quantitatively testing them. The result is a complete portfolio of validated concepts.