When you only spend an hour or two with your consumers in a focus group or interview setting, you're only getting a glimpse of their lives, and how your Brand fits into it. SpencerHall's Sounding Boards is a proven online research tool that enables clients to create "thinking partnerships" and have multiple points of contact with their target across different moments in time. Clients can obtain insights and feedback that reflect the realities of their target's day-to-day lives, and how they experience a brand or category.
With Sounding Boards, you can uncover and better dimensionalize need states and insights that connect them to a category, platform, or brand. Another benefit of Sounding Boards is the ability to work on an iterative basis with your target, to learn, create and optimize. Unlike other online panels that focus more on creating 'brand evangelists,' we focus on generating actionable business building results based on generating fresh insights from our prospect interaction and feedback.
With Sounding Boards you can bring together your best prospects, dimensionalize different consumer and market segments and even gather hard to reach groups, as well as geographically diverse targets from around the US or globally. It’s also ideal for obtaining candid feedback from project teams, retailers or other business partners. Sounding Boards can span days, weeks and even months, depending on your learning goals.
Contact SpencerHall for details.
