Knowing what drives shopper behavior helps you win a key moment of truth—the purchase decision. Knowing how the consumer experiences your product drives another moment of truth—the decision to repeat purchase. One of the best ways to understand these moments is through direct observation and participation. SpencerHall's ethnography methods reveal a real-world view into consumer practices and compensatory behaviors—in homes, in store, or wherever the consumer experiences your brand. Our skilled observational researchers know how to uncover fresh insight while maintaining a real world shopping or usage experience for respondents. Plus, our inventive video capabilities, such as our hidden purse camera, enable us to discreetly capture behaviors and the voice of the customer, bringing them to life for your team.