Our proprietary software interface makes participating in the Sounding Board fun and easy for respondents and clients, and offers a range of benefits and capabilities:
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Ongoing, iterative conversations with groups of respondents or individuals that spans days or weeks.
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Private "chats" or group discussions, including in real-time.
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Ability to conduct surveys for concepts, packaging, advertising, positioning, etc.
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Electronic Storytelling and Visualization exercises allow consumers to create powerful image collages for insight generation.
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Interactive format that's ideal for consumer-driven idea generation and concept building.
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Streaming video function protects confidentiality.
With Sounding Boards you can bring together your best prospects, dimensionalize different consumer segments and even gather hard to reach groups, as well as
