With its team of senior-level strategic thinkers, SpencerHall not only led us through the ideation process to get to great ideas, but also provided unique research methodologies. I highly recommend SpencerHall for any company looking to quickly, efficiently, but smartly, build innovation plans for its brands.
- Jim Beam Brands

Leveraging SpencerHall’s strategic skills, innovative techniques, and insights helped us translate consumer feedback into clear actionable results. I look to SpencerHall as a business partner who truly understands our business and our consumers.
- Cincinnati Bell

We had a challenging, ambitious project in that we needed to obtain foundational insights about consumers' interaction/behavior with the product AND their emotional connections AND ultimately have them weigh in on positioning territories - many layers of questions and insights needed, without the budget for a multi-phase/multi-technique approach. SpencerHall and their Sounding Board process exceeded our expectations every step of the way. They are totally engaged and share our determination in reaching our end objective. They are methodical, analytical, thinking, smart, creative people. And really enjoyable to work with!
- McDonalds

The SpencerHall team has an impressive blend of strategic and creative skills that enabled them to develop and lead an innovation program that generated a portfolio of compelling new products that will drive our business for years to come. What’s more, they helped us identify an overarching brand promise that all the new products delivered against, helping create a clear strategic platform for the Brand.
- Hanesbrands

SpencerHall‘s complete innovation process was ideal – from conducting research to identify new consumer insights/opportunities, to the Transforum creativity process, through concept development/validation. I love Transforum…the anonymity enables people to be more creative, and access to outside experts allows us to quickly optimize the ideas, which generated breakthrough new product ideas. Additionally, SpencerHall did a fabulous job with concept writing, which moved us forward very quickly. It was a highly effective process, and I really enjoyed working with the team.
- Welch’s

Our concept writing results include:

• An apparel client had a number of promising new product designs in development. Their challenge was to craft concepts that clearly conveyed the new product benefits in a way that would excite consumers. We not only developed highly appealing consumer concepts, we crafted a unifying positioning framework that all the concepts laddered to, helping the client build to a clear, ownable position across their different apparel categories.
• Promising real nutritional benefits in a great tasting beverage can seem to be an oxymoron. We worked with a major drink manufacturer to strike the right balance between taste and health to create a concept that excited consumers and generated record setting purchase interest.

True insight is the raw material of true innovation. Are you harnessing its power?

Contact SpencerHall for details.